Impressions vs Clicks
| Impressions | Clicks | |
|---|---|---|
| Definition | The number of times a page from your website appeared in search results | The number of clicks your website received from search results |
| What it measures | The visibility of your website in search results | The effectiveness of your website in attracting clicks from search results |
| Indicates | How often your website appears in search results | How often users click on your website in search results |
| Can be affected by | Search volume, search rankings, and competition | Meta tags, page titles, and descriptions |
| Used for | Tracking the overall visibility of your website in search results | Measuring the effectiveness of your website in attracting clicks from search results |
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